Growth Marketing Manager

About the role

Fortude is seeking a senior Growth Marketing Manager to own the end‑to‑end growth agenda across its global markets. The role will translate market insights, customer needs and business priorities into data‑driven campaigns that generate high‑quality demand and pipeline growth.

Key responsibilities

• Define and execute the global growth marketing strategy, aligning business objectives with market opportunities across the Americas, EMEA, APAC and Australia.
• Shape positioning, messaging and go‑to‑market plans for priority services and products in partnership with sales, product and content teams.
• Lead integrated demand‑generation programs across paid, owned and organic channels, managing budgets, audience targeting and ROI on platforms such as LinkedIn, Google, Meta and others.
• Own website growth initiatives, including landing‑page optimisation, CRO, SEO, GEO targeting and conversion‑journey design.
• Drive growth analytics, experiment with audiences, creative and offers, and translate insights into actionable investment decisions.
• Manage the marketing technology stack (CRM, automation, analytics) and champion AI‑driven personalization and workflow efficiency.

Required profile

• Proven senior‑level experience in B2B growth, digital or performance marketing with a track record of measurable business impact.
• Hands‑on experience applying AI and automation to research, campaign development, reporting and optimisation.
• Degree or postgraduate diploma in marketing, digital marketing, business or related field; relevant certifications (Google Ads, LinkedIn, Meta, SEO) are a plus.
• Strong analytical and commercial acumen with the ability to turn data from website, CRM and pipeline into strategic actions.

Required skills

• HubSpot (or equivalent) CRM and marketing automation platform.
• WordPress and Elementor website tools.
• Google Ads, LinkedIn Ads and Meta advertising platforms.
• Search Engine Optimisation (SEO) and Geo‑targeting.
• Conversion Rate Optimisation (CRO) and A/B testing.
• Analytics and dashboarding tools.