Digital Marketing Expert

About the role

Own digital marketing end‑to‑end for Noorasian’s online products, from strategy and execution to reporting the results.

Key responsibilities

• Develop go‑to‑market positioning, offer structures and launch plans for SaaS products.
• Manage paid acquisition across Google Ads, Meta and other proven channels, owning budget and CAC.
• Lead SEO and content initiatives, including technical SEO, keyword strategy and conversion‑focused copy.
• Design and optimise funnels and CRO experiments for landing pages, checkout and signup flows.
• Run lifecycle campaigns covering onboarding, activation, retention, upgrades and win‑backs.
• Align with sales on lead quality, handover processes and close rates.
• Build AI‑assisted workflows for research, content creation, ad iteration and reporting.
• Report channel‑level ROAS, CAC and conversion rates on a monthly basis.

Required profile

• 6+ years of digital marketing experience, preferably in an agency setting.
• Proven track record marketing SaaS products and managing paid‑acquisition budgets.
• Full‑funnel expertise from traffic generation to closed deals.
• Excellent written English and ability to ship work quickly in a small team.
• Experience with B2B/SME buyer journeys and product‑marketing launches.

Required skills

• Google Analytics 4 (GA4)
• Google Ads
• Meta Ads Manager
• Google Search Console
• CRM or marketing automation platforms
• Claude and other AI marketing tools