Brand Executive

About the role

Masscom (Pvt) Ltd, the marketing and creative services arm of Sumathi Holdings, is looking for a proactive and creative Brand Executive to manage assigned brands and create their own artwork, from social media posts to advertising visuals. The role combines brand management, campaign execution and hands-on creative work, reporting to the Head of Marketing.

Key responsibilities

• Support the development and execution of brand plans, integrated campaigns, content calendars and promotional activities for assigned Group businesses.
• Create artwork independently, including social media posts, advertising visuals, promotional materials, web graphics and presentations.
• Use AI image tools and design software such as Canva, Adobe Photoshop or Adobe Illustrator to produce original, on-brand creative work.
• Act as the day-to-day coordination point for stakeholders, translating business needs into clear campaign and content briefs.
• Brief and coordinate Masscom's graphic designers on larger or more complex jobs, and liaise with printers and media partners.
• Maintain consistent brand identity, tone of voice and visual standards across all communication channels.
• Manage campaign schedules, quotations, approvals, production, events, product launches and promotions from briefing to completion.
• Monitor campaign performance, customer response, budget use and marketing metrics, and report with recommendations.
• Conduct market, audience and competitor research to strengthen assigned brands.

Required profile

• Degree in Marketing, Business Management, Digital Marketing, Graphic Design or a related discipline; CIM or SLIM qualifications are an added advantage.
• At least three years' experience in brand management, digital marketing, content creation or campaign execution.
• Agency exposure preferred; experience handling multiple brands is an added advantage.
• Strong portfolio of personal artwork (social media posts, advertising visuals or similar) is mandatory.

Required skills

• Hands-on creation of artwork with AI image tools or Canva, Adobe Photoshop or Adobe Illustrator.
• Sound judgement on the accuracy, originality and brand suitability of creative work, including AI-generated visuals.
• Understanding of brand positioning, digital marketing, integrated communications and social media content.
• Communication, presentation, organisational and stakeholder-management skills, able to handle multiple brands and deadlines.

What we offer

• Exposure to diverse brands, industries and marketing projects within Sumathi Holdings.
• An opportunity to build both brand-management and hands-on creative capabilities.
• A collaborative environment where ideas, ownership and practical creative execution are valued.
• An attractive remuneration package and career growth opportunities.